PRODUCT LOG

The work,
in motion

A live snapshot of products we’re currentlyworking on, including what’s in discovery.

Access behind the scenes

Product

Zero

Live
What it is

Internal infrastructure powering every product we build. Auth, billing, data, and deployment handled so teams focus on the problem.

What we are testing

Whether opinionated infrastructure reduces time to ship in practice.

Product

Versus

Building
What it is

Competitive intelligence for B2B operators. Weekly briefs and a live feed of competitor moves and implications.

What we are testing

If continuous signals outperform static competitive research.

Product

Redrop

Discovery
What it is

Consumer intelligence built around drops, not dashboards. Each drop answers a real question with human insight and live data.

What we are testing

Whether topic-based research produces better decisions than quarterly survey data.

Product

Autobot

Discovery
What it is

Customer service automation for automotive, handling repair and pricing enquiries from first question to quote.

What we are testing

If agent-led quoting can replace reception workflows.

Product

Atlas

Archived
What it is

An AI agent for automating product discovery and roadmap synthesis.

What we are testing

Speed improved, but prioritisation degraded without clear human framing and decision ownership.

BEHIND THE SCENES

Inside every build

Build notes, agent setups, decisions, and failures. The work behind these products is accessible to our community. Access by invite only.